Solutions

Performance Indicators
Telling you the facts before you find out the hard way!

Performance indicators are more than just financial numbers, ratios and statistics. They are also about the quality of products, customer service, delivery, management, staff, administration, culture and care.

Qualitative units of measure are as much about perceptions as they are about facts. Often the best, or even the only way to obtain such data is to survey people inside and outside the organisation for information and opinions. Then, by repeating such surveys on a regular basis, trends can be identified and attention drawn to good and bad performance.

Consider the following aspects of your business - they can all be measured and monitored:

Customers, prospects, product and service evaluation
  • Customers are your best salesmen – how well are your customers selling for you?
  • Wondering why you are losing customers? Ask them!
  • Do your customers think you are as good as you do? You could be in for a surprise!
  • Customers like to be asked what they think of you – they see it as a positive step towards improving service!
  • Who should be buying from us but isn’t?
  • Listen to your customers before your competitors do!
Employees
  • People are your most valuable asset – look after them!
  • A happy crew is a happy ship. How happy is your ship?
  • Performance - finding it difficult to make comparisons?
Training needs
  • Want to improve performance? Find out what your people really need!
Website content and usability
  • You may like your website – does everyone else?
Testing new product and packaging ideas
  • Why get it wrong when you could get it right?
Public attitudes, opinion and behaviour
  • The more you understand, the more you succeed!
Conferences, exhibitions, meetings, event planning and training courses
  • Quality feedback improves future performance – how good is your feedback?
  • Don’t speculate on what people want – find out!
Advertising and PR
  • You might think it’s good but will anybody read it?
Corporate culture
  • Wondering what your people really think about your company? Ask them!
  • Are we ‘customer focussed’ or ‘chairman focussed’?
Demographic analysis
  • The more you know about people the more you can sell to them!
Assessing supplier ethics and performance
  • Fed up with poor service and high prices? Find out how good your suppliers really could be!

surveySwift is the tool that will enable you to respond to all these challenges. Read on for an explanation of the survey process...

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