SolutionsHow to conduct Surveys? surveySwift differentiates surveys between 'controlled surveys' and 'speculative surveys'. Controlled Surveys Controlled surveys those that are sent to pre-selected panels of customers, employees or other target groups that are known in advance, both in terms of numbers and selection criteria. They are delivered to respondents within invitation e-mails. Controlled surveys addresses specific issues and are terminated after a period of time or when the required number of responses has been received. Controlled surveys may be repeated periodically to establish trends and to generate data for performance indicators. Speculative Surveys Speculative surveys are those for which the target population is unknown. Such surveys are embedded into websites. The sponsor of the survey has no influence over who will respond, or how many replies will be received or the timescale over which they will be received. Speculative surveys are used, typically, to elicit what visitors think of the website - design, content, navigation, etc. They tend to be continuous surveys. Incentives For some surveys it can be essential to offer incentives to encourage people to participate. These can be a copy of the summary results, an entry into a prize draw or vouchers off next purchases. But there are many other imaginative ways to offer incentives. The Survey Process using surveySwift The survey process comprises the following sequence of steps:
Note that the process is not complete until the information obtained from the survey has been acted upon. Information that is not put to good use is a waste of the time, effort and cost of obtaining it!
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